Digital Marketing & E-Commerce Practice Test 2025 – Complete Exam Prep

Tracking conversion metrics is crucial for digital marketers to gauge the effectiveness of their campaigns and optimize their strategies. The correct answer emphasizes the importance of several key metrics, including time to conversion, cost per conversion, and average order size.

Time to conversion measures how long it takes for a customer to complete a desired action after their initial engagement. This metric helps marketers understand the customer journey and identify any bottlenecks in the conversion process.

Cost per conversion provides insight into the financial efficiency of a marketing campaign. This metric indicates how much is spent to convert a potential customer into an actual buyer, allowing marketers to assess the return on investment (ROI) and allocate budgets effectively.

Average order size reflects the monetary value of each transaction and indicates how well marketers are persuading customers to add more to their carts during a purchase. By monitoring this metric, digital marketers can strategize ways to increase sales, such as through upselling or bundling products.

In contrast, while average customer lifespan and time on website do provide valuable insights into customer behavior and engagement, they are not direct measures of conversion effectiveness. Average order size is critical because it directly correlates to revenue generation, unlike the other metrics that focus more on engagement or longevity rather than immediate financial outcomes. Therefore, the